July Recap + How to convert Calves into Whales?

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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

Think you’ve got a few high spenders who aren’t shopping as often as they could? These are your Baby Whales (or Calves) — customers with big spending potential who need the right push to become regulars (Whales).

This edition will guide you through identifying these customers, building detailed profiles, and crafting effective strategies to boost their buying frequency.

Follow along to learn how you can turn these high spenders into your most loyal customers!

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Understanding Baby Whales

First, let’s clarify what we mean by Baby Whales. These customers spend a lot of money, but they haven’t bought from you as often as your top customers. They have the potential to become Whales if you can encourage them to purchase more frequently. To find these customers, you need to dig deeper into your data and look beyond just spending amounts.

How to Identify Baby Whales?

Here’s how you can spot these promising customers:

1. Check Your Average Order Value (AOV):

   • Start by calculating the Average Order Value across your customer base. Look for customers who spend significantly more than this average. These are your high spenders who might be Baby Whales.

2. Analyse Purchase Frequency:

   • Next, find out how often your top customers make purchases. Compare this with the frequency of your high spenders who don’t buy as often. This will help you spot Baby Whales—those who spend a lot but haven’t bought frequently enough to be considered Whales yet.

Creating Detailed Customer Profiles

Once you’ve identified potential Baby Whales, the next step is to create detailed profiles for them. These profiles will help you understand your customers better and tailor your marketing efforts. Here’s what to include:

• Basic Information: Gather details such as age, job, and interests. This helps you get a sense of who they are and what might interest them.

• Goals and Challenges: Understand what motivates them and what obstacles they face. This information will help you craft offers and messages that resonate with their needs.

• Shopping Habits: Analyse their buying patterns, preferred products, and any specific habits they have. This helps you understand how they shop and what they prefer.

Detailed profiles will give you a clearer picture of your Baby Whales and enable you to target them more effectively.

Email Campaign Strategies

With detailed profiles in hand, you can create targeted marketing campaigns. Here are some strategies to consider:

1. Personalised Emails: Use profile data to send tailored emails. Address their specific needs and interests, and offer deals or products that align with what they’re looking for.

   

2. Loyalty Programs: Develop a loyalty program that rewards frequent purchases, referrals, and overall engagement. Give Baby Whales incentives to keep buying from you, such as points, discounts, or special offers.

   

3. Exclusive Offers and Early Access: Provide Baby Whales with early access to sales, new product launches, and special events. This makes them feel valued and can increase their loyalty to your brand.

   

4. Upselling and Cross-Selling with Free Gifts: Use their purchase history to suggest additional products. Highlight how these items complement their previous buys and consider offering a free gift to make the upsell or cross-sell more attractive.

   

5. Lifetime Perks: Offer benefits that keep on giving, like special discounts or exclusive deals, throughout their time as a customer. Provide a membership with a 10% discount on all future purchases and access to exclusive promotions.

   

6. Exceptional Customer Service: Make sure your customers get great service. If they have an issue, ensure they receive quick and friendly support, and consider offering a refund or replacement if needed.

   

7. VIP Benefits Notification: Keep customers updated on the perks of being a VIP and let them know how close they are to reaching that status. For example, send an email letting them know they’re just a few points away from VIP status.

   

8. Celebrate Special Moments: Celebrate your customers' anniversaries and birthdays with special offers or personal messages. Send a personalized email on their birthday with a special discount or a gift card to show you appreciate them.

   

9. Free Lifetime Shipping: Offering free shipping for life can be a strong incentive for Baby Whales. It’s a valuable perk that can encourage continued loyalty.

   

Finding and nurturing Baby Whales can be a game-changer for your ecommerce business. By analysing your customer data, creating detailed profiles, and using targeted marketing strategies, you can turn high spenders into loyal customers who drive significant growth.

Dive into your data, identify your Baby Whales, and leverage their potential to boost your business.

July Recap: Featured Insights and Tips

In case you missed our recent emails, I've pulled together all the crucial updates from July for you. Here’s your chance to catch up on the key insights and tips that can supercharge your email marketing strategy.

1. June Recap + Are Your Emails Missing the Mark?
   Ever wondered why some email campaigns fall flat? We dive into the reasons behind a 20% failure rate and how you can avoid these traps. Explore Now

2. Say Goodbye to Out-of-Stock Annoyances in Emails
   Tired of out-of-stock notifications causing frustration? Discover how automating your Shopify stock management can streamline your process and keep your customers happy. Learn More

3. 10 Proven Subject Line Hacks to Skyrocket Your Open Rates
   Want to boost your email open rates? These ten subject line strategies will help you craft compelling messages that grab attention and drive engagement. Check It Out

4. Apply the Lollapalooza Effect to eCommerce Email Marketing
   Unlock the power of the Lollapalooza Effect with easy tweaks that can make your email marketing more impactful and successful. Discover How

5. 6 Emails that Boosted Revenue to 7 Figures for Our Clients
   Curious about high-revenue emails? See how these six standout campaigns drove seven-figure revenues for our clients and what you can learn from them. Read the Stories

6. Increase Engagement, Reduce Spam: Here’s How!
   Is spam hurting your email success? Find out how to enhance engagement and protect your email reputation for better ROI. Find Out More

7. Unlock the Secret to Our Most Successful Email Ever!
   Why does this email consistently outperform the rest? Discover the winning formula and get the template that can boost your results. Get the Secret

8. 70+ August Content Ideas for Engaging Newsletters
   Keep your newsletters exciting with over 70 content ideas for August. Fresh and engaging content is just a click away! Explore Ideas

9. Now You Can Predict Your Customers' Buying Habits
   Enhance your sales strategy with Klaviyo’s analytics tools and get ahead by predicting your customers' buying patterns. Learn More

We hope these highlights help you refine your email marketing approach. Stay tuned for more great tips in our future newsletters. Feel free to reach out with any questions or if you need more help.