June Recap + Are Your Emails Missing the Mark?

Prefer to receive fewer emails from us? Let us know here.

Hey there

Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

Did you know that over 20% of email marketing campaigns fail to reach their intended audience due to poor sender reputation? This statistic highlights the critical importance of maintaining a positive sender reputation in today’s e-commerce landscape.

Adopting a sunset email flow strategy can significantly enhance your email deliverability by systematically re-engaging inactive subscribers.

In this newsletter, I will explore the concept of sunset email flows—a strategic approach to managing inactive subscribers and improving email deliverability. Learn how to leverage this method to keep your emails out of spam folders and in front of your engaged audience.