Why Your Email CTAs Aren’t Working (And How to Fix Them)

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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

There was a time when I thought a great email was all about captivating copy and eye-catching design. Then, I started running experiments for eCommerce brands and realized that the real deal-maker was the CTA — the tiny bit of text that could turn curiosity into clicks.

After countless tests, tweaks, and a few stumbles, I discovered what works and what doesn’t. I’m here to share those insights with you, so you can make your email CTAs truly count.