Turn Loyal Customers into Big Spenders with These 4 Tips 🛒

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Hope you're doing well! I wanted to take a moment to chat about a group of customers that often flies under the radar but is super important for your business—your Loyal Dogs. These are the folks who stick with your brand, open your emails regularly, and make purchases more often than anyone else.

While they may not be your biggest spenders in a single transaction, their steady and reliable support can make a big difference over time. By giving them a little extra attention, you can transform that loyalty into even more significant value for your business, helping to strengthen your customer relationships and drive continued growth.

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Who Are Your Loyal Dogs?

Loyal Dogs are those steady customers who keep coming back to your store. They’re not necessarily the big spenders, but they’re the ones who have a real connection with your brand. They engage with your content, check out your products frequently, and make multiple purchases over time.

These customers are gold because they’re already invested in your brand—they just need a nudge to start spending more.

How to Spot Your Loyal Dogs

• Repeat Buyers: These are the customers who’ve made purchases more than the average customer. A quick look at their purchase history will reveal who they are.

• Recently Active: Loyal Dogs are the ones who’ve engaged with your brand within the last 90 days—whether through purchases, clicks, or visits.

• Moderate Spenders: They buy frequently but don’t spend as much as your VIPs. Look for those whose spending is somewhere between your average order value and your potential top spenders.

You can easily create a segment in Klaviyo to identify them.

How to Get More from Your Loyal Customers

You’ve identified your Loyal Dogs—those customers who keep coming back. Now, let’s talk about how you can encourage them to engage more and spend more.

Quick Wins

• Recommend Products They’ll Love: Use their past purchases to suggest items they might need. For example, if they bought a camera, recommend accessories like a case or extra lenses.

  Amazon does this with its “Customers who bought this also bought…” feature, helping customers find related products they might not have thought of.

  

• Show Related Items at Checkout: When customers are about to complete their purchase, suggest items that go well with what they’re buying.

  For example, if they’re purchasing running shoes, offer performance socks or insoles. Cafepress uses this approach effectively by showing complementary items at checkout.

  

Loyalty Boosters

• Offer Exclusive Deals: Give them something special, like early access to a sale or a members-only discount.

  Nike does this with its NikePlus program, offering exclusive deals and early product releases to make members feel appreciated.

  

• Launch or Improve Your Loyalty Program: Reward repeat customers with points, discounts, or early access to new products.

  Sephora’s Beauty Insider program is a great example, where customers earn points with every purchase, which they can redeem for products or perks.

  

Make Shopping Fun

• Create Bundles: Offer discounts when customers buy a bundle of products. For example, if someone’s buying skincare items, offer a package that includes a cleanser, toner, and moisturizer.

  Glossier does this with their skincare sets, making it easier for customers to purchase a complete routine at a lower price.

  

Early Access & Personalized Content

• Give Them Early Access: Let your Loyal Dogs know about new products or sales before anyone else.

  ASOS does this with their Premier Delivery customers, giving them early access to sales and new collections, which drives early engagement.

  

• Send Targeted Emails: Personalize your email campaigns based on what they’ve bought before. For example, if they’ve purchased workout gear, follow up with fitness tips or suggest new gear that complements their previous purchases.

  Netflix uses this strategy by sending personalized recommendations based on viewing history, keeping users engaged.

  

Next Steps

1. Spot Your Loyal Dogs: Start by identifying the customers who keep coming back.

2. Put These Strategies to Work: Try out the tips above to get them even more engaged and spending more with your brand.

3. See What Sticks: Keep an eye on what’s working and tweak your approach as you go.

Final Thoughts

Loyal customers are a key part of your business. By giving them personalized attention and rewarding their loyalty, you can encourage them to spend more and feel more connected to your brand. Start small, test what works, and watch your customer loyalty grow.