Today's eCom Updates + Turn Browsing Behavior into Sales with These Segmentation Tips

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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

70% of consumers say they prefer personalized marketing, yet most brands miss the mark. Why? Because they fail to look beyond basic customer information and understand what customers actually do. Behavioral segmentation helps you cut through the noise and target people based on their real-time actions—whether they’re browsing, abandoning carts, or engaging with certain products.

In this issue, I'll show you how to implement this powerful strategy in your marketing.