Today's eCom Updates + 10 Genius Winback Email Ideas You Can Steal Today

Hey there

Happy New Year! Welcome to the first edition of eCommerce Alchemy in 2025!

As we step into the new year, we all know the excitement of attracting new customers, but here’s a little secret: it’s often easier—and more cost-effective—to reengage the ones you already have. Sometimes, your subscribers just need a gentle nudge to reconnect, and that’s where winback emails really shine.

In this issue, we’re diving into everything you need to know about crafting winback emails that actually work. We’ll explore why these emails are so effective, look at some real-world examples for inspiration, and provide actionable tips to help you bring lapsed customers back into the fold.

Let’s kick off 2025 by turning those lost opportunities into new wins!