This tiny tweak made a huge impact for 1,000+ brands

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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

You know that moment when you hit “send” on a campaign… and then nothing? Low opens. Minimal clicks. Radio silence.

The problem might not be your content—it could be your subject lines. Most advice out there is the same: keep it short, use power words, add urgency. But what if the real game-changer is something we’re not using enough?

Today, we’re diving into how social proof—the kind that builds trust and curiosity—can completely flip your open rates.