The 9 Steps to Email Marketing Success (Are You Missing Any?)

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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

Email marketing isn’t just about sending messages when the mood strikes. It’s about showing up consistently in your audience’s inbox with content they’ll actually care about. No fluff. No random promotions. Just real, intentional value that makes them happy to see your name pop up.

If you’ve ever felt like you’re winging it—guessing at subject lines, hoping for clicks, and crossing your fingers for conversions—you’re not alone. The good news? With the right strategy, you can stop guessing and start growing.

Let me break it down step by step.