Steal These 15 High-Converting Signup Form Ideas

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15 Email Signup Examples That Actually Convert

1. theSkimm

TheSkimm’s newsletter signup page is highly engaging, offering users the ability to choose multiple newsletters based on their interests, like news, shopping, wellness, and finance.

Why it's good:

• Personalizes the user experience by letting subscribers choose specific newsletters

• Clearly highlights the benefits of each newsletter

• Simple checkbox format makes it easy for users to subscribe

2. The Bagel Co

This newsletter form is located in the footer and is visually engaging with a clean design. Its concise CTA, “Be the first to get updates,” creates urgency and exclusivity.

Why it's good:

• Short and straightforward, reducing friction for signups

• Creates a sense of urgency with “Be the first to get updates”

• Simple, easy-to-fill form enhances user experience

3. Allbirds

Allbirds offers a minimalistic design with an emphasis on exclusivity. The simple CTA, “Want First Dibs?” targets customers who want to be the first to know about new arrivals.

Why it's good:

• Urgency-driven wording like “Want First Dibs?”

• Minimalist design with a focus on the core action

• The form makes the signup process quick and easy

4. Marketermilk

Marketermilk uses a clean, persuasive design. It shows a clear value proposition and includes social proof by displaying the companies that subscribe, including major brands like Amazon and Microsoft.

Why it's good:

• Provides clear value by offering marketing news, guides, and resources

• Uses social proof to build trust

• Requires only an email address, simplifying the signup process

5. The New Yorker

The New Yorker’s dual-signup option allows users to choose between receiving daily or weekly updates. This gives subscribers a choice based on their preferences.

Why it's good:

• Dual options allow users to tailor their newsletter experience

• Simple and minimalist design for easy signup

• Clearly outlines the frequency of the content

6. Morning Brew

Morning Brew’s form stands out by offering daily business news with a light, conversational tone. The clear value proposition, “Get your daily fix of business news,” speaks directly to users’ interests.

Why it's good:

• Clear and direct value proposition

• Conversational tone makes the signup feel more personal

• Simple one-field form for quick signup

7. The Publish Press

The Publish Press’s form is concise and highly engaging, encouraging users to subscribe with simple copy and an easy-to-fill form.

Why it's good:

• Simple and straightforward copy that clearly communicates the value of the newsletter

• Easy signup process with minimal fields

• Clear description of newsletter frequency

8. Mad Fientist

Mad Fientist uses a straightforward, text-based form with minimal distractions. It focuses purely on email collection and highlights a large number of subscribers, showcasing its credibility.

Why it's good:

• Social proof establishes credibility with 100,000+ subscribers

• Clear promise of exclusive content

• Bold CTA that stands out on the page

9. J.Crew

J.Crew’s form leverages the power of exclusivity by offering early access to style-related news, which is reinforced by a clean, minimal design.

Why it's good:

• Compelling headline sparks curiosity (“Get exclusive style news”)

• Creates urgency with early access offers

• Simple design keeps the focus on the CTA

10. MAC Cosmetics

MAC’s signup form uses an attractive loyalty reward program as a perk, offering discounts and free shipping as incentives for users to subscribe.

Why it's good:

• Incentivizes signups with exclusive discounts and perks

• Easy and quick signup process

• Multi-channel signup options (email and SMS)

11. Qatar Airways

Qatar Airways uses exclusivity and personalization to make their form more engaging. The headline “Never miss an offer” encourages FOMO (fear of missing out).

Why it's good:

• Triggers FOMO by promoting exclusive offers

• Allows users to enter their departure city for relevant deals

• Clean, distraction-free design makes it easy to sign up

12. Urban Outfitters

Urban Outfitters’ form invites users to sign up for updates on new arrivals, sales, and events. The straightforward design and CTA encourage immediate action.

Why it's good:

• “First dibs” messaging creates exclusivity

• Highlights extra value beyond promotions, such as exclusive events

• Simple and clutter-free design enhances usability

13. Milk Road

Milk Road’s signup form catches the eye with a playful, fun design that aligns with the brand's personality. It also uses social proof by displaying the large number of subscribers.

Why it's good:

• Playful and memorable design captures attention

• Strong social proof with 330,000+ subscribers

• Clearly communicates the value of daily crypto updates

14. Lenny’s Newsletter

Lenny’s Newsletter form uses a conversational tone to make signups feel more personal. It also includes social proof by showcasing the number of subscribers.

Why it's good:

• Builds trust by showcasing the massive subscriber base

• Simple, distraction-free layout for a smooth signup process

• Clear value proposition highlighting career growth and insights

15. The GIST

The GIST’s form is fun, energetic, and designed with its sport-focused audience in mind. It’s both a popup and embedded form to maximize visibility and conversions.

Why it's good:

• Engaging and energetic copy resonates with the audience

• Uses both popup and embedded forms to capture more signups

• Builds trust with 1 million fans and media features

These 15 newsletter signup form examples showcase different strategies, from exclusivity and urgency to simplicity and personalization, to help you craft an effective signup form that converts visitors into loyal subscribers.

📰 Today's Headlines in ecommerce

PR Newswire reports that 81% of ecommerce leaders fear tariffs, but 91% still believe international markets are key to growth, according to a new report by Passport and Drive Research.

Fasken outlines what ecommerce businesses need to know when selling in Canada, with a focus on compliance with provincial consumer protection laws.

Evrim Ağacı covers the launch of TikTok Shop in Brazil, as the platform aims to dominate the local market with innovative features and creator-led selling.

The Paypers releases the 2025 Global eCommerce Fraud Report, highlighting what merchants need to watch out for in the year ahead.

Retail Dive shares that REI Union’s ‘Vote No’ campaign left three board seats empty, with REI still facing sales declines after its pandemic-era boom.

Retail Dive reports that Allbirds expects a return to growth in Q4, despite an 18% sales drop this quarter, as it rolls out a refreshed store concept and product lineup.

Retail Dive says Target’s express self-checkout strategy is paying off — with shorter transaction times and more shoppers opting for staffed lanes.

Retail Dive highlights that Tapestry posted record Q3 revenue, thanks to gains at Coach offsetting declines at Kate Spade and Stuart Weitzman.

Retail Dive notes Purple’s Q1 sales dropped 13%, driven by weak ecommerce and wholesale performance, though the brand plans to expand in Mattress Firm stores.

Retail Dive reports that Crocs pulled its guidance for 2025 due to tariff uncertainty, joining other brands in lobbying for exemptions.

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