Steal These 12 High-Converting Welcome Messages

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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

After running experiments for eCommerce brands, I started noticing a pattern: the brands that nailed their welcome messages built stronger relationships with their customers—and converted better. But what exactly makes a welcome message effective? Is it the discount, the storytelling, or the exclusivity? The answer isn't one-size-fits-all, but I’ve found some strategies that consistently work.

In today’s newsletter, I’m breaking down real examples from top brands so you can see what makes a great first impression.