Segmentation superpowers for your ecommerce store

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Hi, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

In my advisory conversations with e-commerce founders, one topic that consistently rises to the surface is the enduring value of email segmentation. Not long ago, sending bulk emails to the entire subscriber list was deemed the best approach for reaching customers effectively.

However, the landscape has evolved, and today, mastering email segmentation is key to unlocking unparalleled success in your marketing efforts.

Today, let me show you how you can create 6 essential segments using RFM analysis and what strategies to use for each of these segments.