The one email that always works (with actual template)

Hey there

I hope this email finds you well and enjoying your weekend!

Today, I wanted to share a successful strategy we've tested across various projects. While I can't reveal all the details due to NDAs, I'm excited to introduce you to a proven approach that I'm confident will work wonders for your business.

This exceptional campaign has surpassed 99% of our previous promotions, even visually stunning HTML branded emails.

Feel free to directly copy this template and use it as is.

The Winning Email Campaign Formula:

1. Non-Standard Discounts: Offer a unique discount that stands out, such as 11.45 instead of the typical 10% off or $5. The goal is to make your audience feel like they're receiving money, not just a discount.

2. Create a Unique Coupon: Design an eye-catching coupon that goes beyond generic codes like "welcome10." Make it unique looking.

3. Limited Time Offer: Introduce urgency by setting a deadline for the discount to expire. For example, it could be valid until May 7th, adding a sense of exclusivity.

4. Threshold Limit: Attach a specific threshold to the offer to ensure it aligns with your overall business economics. This helps maintain the value of your products.

5. Email Sequencing: Implement a sequence of targeted emails. Start with the initial offer, followed by reminders about the impending expiration. Optionally, consider extending the offer for added impact.

Email Template 1: Credit Added (Plain Text)

Subject Line : $11.4 Credit Added [Brand Name]

Email Copy : Dear [Name],

We've added $11.4 in rewards to your account that you can use as you see fit on our site towards any of our [Product Type].  

All you need to do is use your unique credit code [Unique-Looking-Coupon] at checkout.

We've also added more stock of our best-selling products. See if you can spot them and enjoy the credit.

Respectfully Yours, 

[Name]
Head of customer outreach
Brand Name 

P.S. The credit expires in 48 hours at the stroke of midnight and is valid on purchase of [$AOV] or more.

Email Template 2 - Retarget

Subject Line : $11.4 Credit Added - EXPIRING SOON

Email Copy : Similar content as above, but more urgent. 

Email Template 3 - Retarget with more urgency

Subject Line : $11.4 Credit Added - EXPIRING TONIGHT

Email Copy : Similar content as above - at maximum urgency. 

Why This Strategy Works:

• Psychological Impact & Perceived Value: A credit is often perceived as more valuable than a discount of the same amount. When customers receive a $10 credit, they may feel like they are gaining something tangible for free, enhancing the perceived value of the offer.

• Incentive to Return: Offering a credit provides a compelling reason for customers to return to the same business to redeem the credit. This can enhance customer retention and loyalty, as they are more likely to choose the same business for their future needs.

• Broad Applicability: A credit is often more flexible in terms of usage. It can be applied to any product or service, giving customers the freedom to choose what they want. This flexibility can be particularly attractive to a diverse customer base.

• Positive Brand Image: Offering a credit may be perceived as a more generous gesture by customers, contributing to a positive brand image. This perception can enhance customer satisfaction and build goodwill.

Bonus Tip: Loyalty Reward Variation:

Apply the same logic to a loyalty reward campaign, targeting buyers who haven't made a purchase in a while. This is ideal for win-back campaigns. Offer rewards instead of credits and watch engagement soar.

Conclusion

Give this email campaign strategy a try, and I guarantee you'll see remarkable results. Feel free to let me know how it performs for your business — I'm confident it will surpass your expectations.

Trust me on this, and you won't be disappointed.

Here's to your email success! 🎉