Nobody is using this 4th abandonment flow

Hey there

Hi, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

In my recent years of auditing and collaborating with numerous DTC/Ecommerce brands, I've had the privilege of observing various marketing strategies. However, one crucial aspect seems to be consistently overlooked: the Site Abandonment Flow.

Today, I want to talk about this often-ignored yet powerful tool that can transform your email marketing efforts. Despite its potential to drive significant results, only a handful of brands are effectively using it.

Join me as we explore the Site Abandonment Flow and discover how it can boost your conversion rates. Let's get practical about optimising your email marketing strategy together.