Most WooCommerce brands are doing this wrong (are you?)

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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

Did you know the top 10% of cart recovery emails drive over $27 per recipient?
That’s the kind of stat you can’t ignore. In this issue, we’re breaking down what makes abandoned cart emails actually work on WooCommerce.

You’ll get insights into smart segmentation, real-life examples from high-performing brands, and how platforms like Klaviyo are taking automation to the next level.

A Smarter Way to Boost Amazon Sales—Without Higher Ad Spend

Top Amazon sellers are adding affiliate marketing to the equation—driving external traffic from blogs, review sites, and creators, and only paying when it converts.

The result?

✅ Lower ad spend
✅ Higher organic rankings
✅ More sales

Levanta made a free guide on how to get started, which networks to use, and finding affiliates that perform.

Grab the Guide

Shoppers Are Leaving Carts Behind—Here’s How to Bring Them Back

Abandoned carts are one of the biggest (and most frustrating) challenges in ecommerce. Every store faces them—and every marketer, no matter the platform, is trying to solve them.

But here’s why they’re worth your attention:
✅ The top 10% of abandoned cart flows see a 12% click rate
✅ Nearly a 7% order rate
✅ And up to $27 in revenue per recipient

If you're using WooCommerce, the potential to win back lost sales is huge—especially when you have the right tools, automations, and templates in place.

In this guide, we’re diving into exactly how to do that.

How to Supercharge Your Most Important Automated Flow

Abandoned cart recovery isn’t just a helpful tool—it’s essential. And when you integrate WooCommerce with Klaviyo, you unlock powerful advantages:

Real-time customer data

Klaviyo’s Data Platform gives you immediate access to customer behavior across email, SMS, and mobile. That means no more guessing—just real-time decisions and results.

Personalization that truly converts

Use advanced segmentation to tailor your messaging based on:

• First-time vs. repeat customers

• High-value vs. low-value carts

• Specific products in the cart

• Customer location

With Klaviyo AI, you’ll get optimized subject lines, personalized product recommendations, and content that truly resonates.

Analytics that work as hard as you do

Tired of switching between tools to track performance? Klaviyo consolidates analytics and marketing under one roof, so your cart recovery flow works seamlessly with your other automations—like welcome or post-purchase emails.

You also get intuitive reporting, funnel analysis, and ROI tracking to quickly see what’s working (and fix what’s not).

3 WooCommerce Abandoned Cart Email Templates That Work

Let’s take a closer look at three real-world examples you can learn from:

1. Stack your message: Discounts first, then brand story

Brand: Bluebird Botanicals
Subject Line: Psst… you forgot something. Extra 20% off your cart.

What works here:

• Discount offer above the fold

• Clear product imagery

• Social proof for credibility

• Scroll-down brand story that reaffirms values

💡 The takeaway: Hit with urgency first, then nurture with your brand story.

2. Keep it simple: Strong visuals + clear CTAs

Brand: Alpha Paw
Subject Line: 🐶 Forget something in your cart?

What makes it effective:

• Emotional product imagery (puppy dog eyes!)

• Playful language like “For the love of dog”

• Objection handling (shipping costs, guarantees)

• Social proof below the CTA

💡 The takeaway: Clean, emotional, and CTA-focused = more clicks.

3. Lead with the product for stronger engagement

Brand: Luminance Skincare
Subject Line: Forgot something?

Standouts in this email:

• Product showcased right at the top

• Shopper complimented: “You have impeccable taste”

• Brand values highlighted (organic, vegan, cruelty-free)

💡 The takeaway: Leading with the item left behind can push the customer closer to conversion.

🔄 Bring Shoppers Back with Automated Abandoned Cart Flows

Abandoned cart automations are surprisingly easy to set up—and they’ll continue working for you for years.

Here’s what to focus on when setting up your WooCommerce abandoned cart emails:
✔ Subject lines that grab attention
✔ Personalized content that speaks to the individual
✔ Smart timing that doesn’t feel spammy

Once your flow is live, use Klaviyo’s reporting and AI to refine, improve, and optimize your way to higher conversion.

Bottom line

Don’t let cart abandonment stay a mystery or missed opportunity. With the right tools and flows in place, you can recover revenue—and build better customer relationships while you’re at it.