March's E-commerce Roundup: Get in the Know! 🔄

Hey there

As we bid farewell to March, I've got a bunch of awesome content lined up for you this month. It seems you've missed out on our recent emails, but worry not! I've handpicked the most valuable insights and bundled them up into this special newsletter edition, just for you.

March has been a month of discovery and experimentation for us, and I'm thrilled to pass on the fruits of our labor to you. From ingenious strategies for boosting opt-in rates to clever tactics for leveraging April Fools' Day for revenue growth, we've left no stone unturned in uncovering the strategies that drive real results in the e-commerce world.

I promise you'll walk away with fresh ideas, actionable tips, and a renewed sense of inspiration to take your business to new heights.

1. Experiment that got us 1.9X increase in opt-in rates

We recently experimented with a new approach to boost opt-in rates, and guess what? It worked like a charm! By adding a surprise element to our signup process, we saw a whopping 1.9 times increase in opt-ins. This ignited curiosity and anticipation among users, ultimately driving engagement through the roof. It's all about keeping things exciting, right? If you want to know more about our experiment, check out the link below.

Read more: Experiment that got us 1.9X increase in opt-in rates

2. UGC in emails to attract & retain loyal customers (+ examples)

User-Generated Content (UGC) is where it's at! We've got some cool examples of how top brands are using UGC to connect with their customers. It's all about building trust and making those connections. From reviews to social media posts, UGC allows brands to showcase real-life experiences and perspectives, ultimately influencing consumer decisions. Want to learn more? Click on the link to uncover these inspiring examples.

Read more: UGC in emails to attract & retain loyal customers (+ examples)

3. 10 April Fools' Day Marketing Tactics for Revenue Growth

April Fools' Day isn't just about pranks; it's also a great opportunity for some clever marketing. We've put together some practical tips and tricks to help you make the most of this fun day. Who said marketing can't be playful?

Read more: 10 April Fools' Day Marketing Tactics for Revenue Growth

4. Break the mold: 30/60/90 days segmentation isn't enough!

When it comes to audience segmentation, we're redefining standards! We believe in the power of simplicity, focusing on three fundamental segments that deliver impactful results. That's why we're breaking the mold with our approach to segmentation. In this article, we introduce three basic segments—prospects, one-time customers, and loyalists—and share strategies for effectively targeting each group. It's all about reaching the right people with the right message. Eager to learn more? Dive into the link for an in-depth exploration.

Read more: Break the mold: 30/60/90 days segmentation isn't enough!

5. Your April content guide: Over 50 ideas to keep your audience engaged! 

Staying ahead of the content game can be challenging, but fear not! We've got you covered with our April content guide. From seasonal promotions to trending topics, we've compiled over 50 ideas to keep your audience engaged all month long. Whether you're looking to boost sales or build brand awareness, you'll find plenty of inspiration in this comprehensive guide.

Read more: Your April content guide: Over 50 ideas to keep your audience engaged!

6. Want to Convert Unsubscribes into Customers? Here's How!

Unsubscribes happen, but they don't have to be the end of the road. In fact, unsubscribes present a unique opportunity to re-engage with your audience and convert them into valuable customers. In this article, we share proven techniques and real-world examples to help you turn those unsubscribes into success stories. Don't let potential customers slip through the cracks—learn how to make the most of every interaction.

Read more: Want to Convert Unsubscribes into Customers? Here's How!

7. Klaviyo's 3 new AI features are blowing our minds.

Klaviyo introduces game-changing AI features to boost email marketing. From optimizing sign-up forms with AI-powered timing to AI-driven segmentation and creating winning emails faster, Klaviyo's latest tools promise to revolutionize your e-commerce strategy. Stay ahead of the curve with these cutting-edge innovations.

Read more: Klaviyo's 3 new AI features are blowing our minds.

We hope you enjoy diving into these topics as much as we enjoyed putting them together for you. As always, if you have any questions or feedback, feel free to reach out—we'd love to hear from you.

Stay tuned for more exciting content in the coming months!