Make Your Customers Do Favors for You (Without Realizing It)

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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

Building lasting customer loyalty isn’t just about making sales—it’s about creating meaningful connections. The Ben Franklin Effect is a great way to deepen those relationships by asking for small actions from your customers and then giving back in ways that make them feel valued.

In this newsletter, we’ll explore how brands like The Body Shop, Fabletics, and Sephora have used this strategy to increase customer engagement. Here’s how you can do the same!