How to Identify and Target Your Whales?

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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

You've probably heard of the 80/20 rule, also known as the Pareto Principle. It's a concept stating that 20% of the effort often leads to 80% of the results—a common occurrence in various areas of life.

In business, this principle is crucial, especially regarding your customer base. Your top 20% of customers, nicknamed "Whales," typically bring in a significant portion of your revenue—sometimes as much as 70 to 90%!

So, what does this mean for your ecommerce business? In this email, we'll dive into why identifying and targeting your Whales is essential. Plus, we'll provide practical strategies to nurture these relationships for long-term growth and success.