How These 13 Simple Form Tweaks Can Boost Your Conversions by 40%

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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

A while back, I worked with an eCommerce brand struggling to grow its email list. They had traffic, but sign-ups were barely trickling in. So, we ran a few tests—tweaked the CTA, changed the form placement, adjusted the incentive. The result? A 40% increase in sign-ups almost overnight.

Since then, I’ve tested countless variations across different brands, and the patterns are clear. Small tweaks can make a massive difference. In this newsletter, I’ll break down what actually works—so you can optimize your sign-up forms, boost conversions, and grow your list faster.