How a 2-line P.S. outperforms full email copy

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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

You’ve probably written dozens—maybe hundreds—of emails. But what if the most powerful line isn’t the headline, or the body, or even the CTA…
It’s the line you’ve been treating like an afterthought: the P.S.
This tiny sign-off can do serious work if you know how to use it right. Let’s break down how to turn it into your secret conversion weapon.