Brew Email Success with Espresso Shots

Hey there

I hope this email finds you well.

Today, I'm thrilled to share something extraordinary that has proven to be a game-changer for our clients. Brace yourself for The Espresso Shot – a strategy so potent, it's a revenue generator.

Have you ever found yourself yearning for more than just the typical email strategy? One that not only captures attention but goes the extra mile to enrich your revenue stream. Allow me to introduce you. It meets our targeted campaigns to create a sales finale like no other. Here's how:

The Espresso Shot ☕

In the midst of significant sales events, we understand the importance of not just engaging your audience but ensuring that engagement translates into conversions. This is where the Espresso Shot comes into play. It contributes to your revenue stream, by recognizing the engaged subscribers who, despite interacting with your messages during your event, haven't yet made a purchase.

Results Speak Louder

• Open Rates: 30%-50% or more.

• Click Rates: 3% or higher click-through rate.

• Revenue Impact: In some cases, Espresso Shot emails have generated a staggering 30 to 40% additional revenue from a standard sales campaign.

Below are provided some step-by-step insightful screenshots breaking down the Espresso Shot strategy.

Step 1:

Open your Klaviyo account and click on Lists & Segments under the Audience panel shown in the screenshot below.

Step 2:

Click on the Create New button and create a new segment as shown below.

Step 3:

Name the segment as KL – Espresso Shot (or whatever you want to).

Step 4:

Now create the first Definition of the Expresso Shot as …

👉 If anyone has opened their email - at least once - in the last 72 hours.

Step 5:

Now add another Definition as …

👉 If anyone has placed an order zero times in the last 72 hours.

Step 6:

The Last Definition we add is …

👉 If someone can receive email marketing.

Essentially what we are getting is a segment of users who have interacted with one of your emails, but we know that they haven’t purchased anything yet.

So overall, your segment should look like this:

After creating this segment, you can include the following messaging tactics in your campaigns and templates, that you had sent earlier in the week:

• Subject Line Remix: Change the subject line of a previous email that performed well and send it exclusively to people of this segment.

• Urgency Infusion: Adding a countdown timer builds urgency around the closing moments of your sale, encouraging swift action.

Try this out in your next big sale campaign and let me know how it goes!

We hope you find these insights valuable in your journey to e-commerce success. Stay tuned for more updates in the next edition!