Email Marketing vs. SMS Marketing: Which One Suits Your Business Best?

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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

With attention spans shrinking and inboxes overflowing, how do you ensure your message cuts through the noise? As marketers, we often grapple with the choice between email marketing and SMS marketing.

In this newsletter, I will analyze the pros and cons of each channel. You’ll discover the scenarios where one may outperform the other, helping you make informed decisions on how to effectively reach your target audience and improve your overall communication strategy.