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- break the mold: 30/60/90 days segmentation isn't enough!
break the mold: 30/60/90 days segmentation isn't enough!
try these three basic segments instead - prospects, customers, loyalists
Sahil from eCom Alchemy
March 21, 2024
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Hey there
Greetings and a warm welcome, wonderful people!
I’m excited to announce a change: we're rebranding our newsletter from Email Power Moves to eCommerce Alchemy! Along with this, we've refreshed our logo and are ready to bring you even more valuable insights into the world of e-commerce.
It's baffling how frequently I encounter accounts missing the segmentation mark. The "30/60/90-day engaged" segment? It's ancient history. It's time to level up our game.
Effective audience management plays a crucial role in ensuring the success of your campaigns. By segmenting your audience you can tailor your messages to better resonate with each group, ultimately driving better results for your marketing efforts.
In this edition, I'm sharing three basic segments that you should be running, along with the goal and strategy for each segment.