April's E-Commerce Recap: Get in the Know!

Missed our April emails? Catch up on essential e-commerce insights now!

Hey there

Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

With April behind us, it's time to gear up for a fresh batch of insights in May. If you've missed our recent emails, no worries — we've rounded up the most valuable tips and packed them into this special edition.

From email deliverability to segmentation superpowers, we've curated a collection of articles addressing key challenges and opportunities in the ever-evolving world of online retail.

Without further ado, let's dive into the April Recap edition of our newsletter.

1. Plain Text vs. Designed Emails: What should you use?

Are you torn between using plain text or designed emails for your marketing campaigns? It's a common dilemma for many e-commerce owners. In this article, we'll dive deep into the pros and cons of each format, giving you the clarity you need to make an informed decision that aligns with your brand's goals and objectives.

2. Ensure Your Emails Reach the Inbox with These Proven Tips

There's nothing more frustrating than crafting the perfect email, only to have it end up in the spam folder or go unnoticed by your subscribers. In this section, we'll share some proven tips and tactics to boost your email deliverability and engagement. From cleaning up your email list to crafting compelling subject lines, we'll cover everything you need to ensure your emails not only get sent but also get seen and acted upon by your audience.

How frequently would you like to receive our emails?

3. Segmentation superpowers for your ecommerce store

Segmentation doesn't have to be complicated. We'll show you how to create six essential segments using simple RFM analysis. Whether you're targeting loyal customers or re-engaging with one-time buyers, segmentation can help you tailor your messages for maximum impact.

4. Clean up your list for better....everything!

A cluttered email list can wreak havoc on your campaigns. That's why it's crucial to prioritise list hygiene. In this article, we'll explore why list hygiene matters and share practical techniques to clean up your list effectively. By maintaining a clean, engaged subscriber base, you'll set yourself up for success and maximise the impact of your email marketing efforts.

5. Hidden Gold: Collect zero party data directly through emails

Personalization isn't just a nice-to-have—it's a must-have for modern e-commerce brands. And the key to effective personalization? Data. Specifically, zero-party data collected directly from your subscribers. We'll show you how to gather valuable insights through email interactions and use them to tailor your content and offers to each individual's preferences and behaviours.

6. Nobody is using this 4th abandonment flow

Shopping cart abandonment is a common challenge for e-commerce businesses. But what if I told you there's a simple yet powerful strategy to recover those lost sales? Enter the Abandonment Flow. We'll uncover this often-overlooked tool and show you how to optimise it to re-engage potential customers and drive conversions.

7. Your Klaviyo Insider's Guide to Email Engagement

Sending emails is one thing, but sending them at the right time to the right people? That's where true email engagement lies. With Klaviyo, you can segment your subscribers based on their engagement levels and tailor your sending schedule accordingly. Whether they're active enthusiasts or need a gentle nudge, we'll help you craft the perfect email schedule to maximise engagement and results.

It's been an absolute pleasure curating these insights for you, and we're thrilled for you to explore them. Your thoughts and questions are always welcome, so don't hesitate to get in touch by replying to this email.

Get ready for more enriching discussions and insights in May — I can't wait to continue this journey together.

Subscribe to keep reading

This content is free, but you must be subscribed to continue reading.

Already a subscriber?Sign In.Not now