9 Testimonial Examples You’ll Want to Steal Today

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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

Ever wondered why some brands seem to effortlessly gain customer trust? The secret is in their testimonials. From short and sweet quotes to detailed customer stories, these testimonials provide social proof that builds credibility and makes your brand irresistible.

In this edition, I’ll show you how to use powerful customer feedback to boost your credibility and drive sales.

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9 Testimonial Examples You’ll Want to Steal Today

1. Quote Testimonials

Quote testimonials come in three flavors:
Plain quotes, quotes with a hero image, and quotes with a hero image + CTA.

i. Quotes

These are classic—simple quotes from happy customers. They build trust and are easy to collect. Brands like Poo~Pourri use sliders with star ratings to add more credibility and engagement.

ii. Quotes + Hero Image

A quote alone can feel fake. Add a real customer photo, and suddenly it’s relatable. Birchbox and 161 Driving Academy saw better conversions by featuring real people—because faces humanize feedback.

iii. Quotes + Hero Image + CTA

Don’t just stop at a quote and photo. Tell people what to do next. Marucci and Zapier add CTAs like “Read the Case Study” or link testimonials in blog posts for deeper engagement.

Bonus tip? Use a reverse testimonial—start with a skeptic’s concern, then show how your product won them over. It’s real and powerful.

Action Tip:
For every quote, add a face and a next step. Make the story feel human—and guide the reader forward.

2. Social Media Testimonials

People love talking about brands on social—whether it’s praise, critique, or just a shoutout.

The best part? Social posts are verifiable. You can click through and see the person behind the praise.

Brands like Casper embed real tweets and Instagram posts directly on their site. Fabletics goes a step further by encouraging users to tag photos with #MyFabletics, creating a live gallery of happy customers—over 37,000 posts and counting.

Action Tip:
Ask customers to tag or review you on social. Then showcase their posts on your product or landing pages. It’s trust, on display.

3. Consumer Reviews

We trust people like us. That’s why customer reviews carry serious weight.

Studies show that people are more likely to take action when they see others—especially similar others—doing the same. It’s social proof in action.

Brands like Harry’s use TrustPilot to boost credibility, while Zalando automates review requests 14 days after purchase to keep the feedback flowing.

And here’s the kicker: 60% of people trust reviews as much as recommendations from friends and family (Deloitte).

Action Tip:
Set up automated emails post-purchase asking for reviews. Display the best ones front and center on your site.

4. Influencer Testimonials

Influencers are like high school quarterbacks—they have a lot of sway, but getting noticed by them isn’t easy. The real win is having your brand featured by influencers that your audience trusts.

For example, Di Bruno Bros. received media attention from giants like Travel + Leisure and Serious Eats, and they showcase these mentions with influencer badges on their website to boost credibility.

Action Tip:
Reach out to key figures in your industry and offer them your product to review. If they like it, you’ve earned a valuable endorsement.

5. Blog Post Reviews

Blog post reviews are another powerful form of testimonial. When you search for a product review, you'll often find affiliate bloggers who review and recommend products. These reviews not only provide honest opinions but also help drive sales, as the affiliate earns a commission for each referral.

For example, Tuft & Needle’s mattress is frequently reviewed by affiliates like Slumber Yard.

Action Tip:
If you have an affiliate program, reach out to bloggers and media outlets in your industry to review your products. If you don’t yet have one, consider setting up an affiliate program using platforms like Tapfiliate or Trackonomics.

6. Case Studies

Case studies offer an in-depth look at how customers have transformed their lives or businesses after using your product. Using the Before-After-Bridge (BAB) formula, you can show potential customers the journey of someone just like them.

For example, Care/Of, a supplement subscription service, uses customer stories to build trust. By featuring a diverse set of customers, they demonstrate how the product has improved their lives in practical ways.

Action Tip:
Invite a past customer to share their journey using your product, focusing on how they’ve changed or benefited after making the purchase.

7. Video Testimonials

Video testimonials are incredibly powerful. They allow prospects to see real customers sharing their experiences in their own words. Ramit Sethi uses success stories from his customers to showcase how his course, Zero to Launch, has impacted their lives.

Videos have become a top marketing tool, and it’s no surprise—people resonate with authentic stories.

Action Tip:
Ask customers to create short video testimonials sharing their positive experiences. Use these videos strategically across key stages of the buyer’s journey.

8. Documentary Series

Sometimes, a deeper look into a customer’s transformation can have a major impact. Bryan Harris of Growth Tools created a three-part documentary series featuring customers whose lives changed after using his course. This humanizes the brand and demonstrates the real-life impact of the product, which contributed to a significant increase in revenue.

Action Tip:
If appropriate for your business, consider creating a documentary-style video series showcasing customer transformations.

9. Media Coverage

Media mentions, whether positive or negative, can drive brand awareness. MeUndies gained massive attention after a controversial Facebook ad ban. Instead of letting the ban hurt their brand, they leaned into the story with humor, earning positive media coverage.

Brands like Beardbrand also gain media attention for their unconventional stories, which helps with credibility and trust.

Action Tip:
Work to get featured in blogs, news outlets, or even local press. Positive media coverage can have a lasting impact on your brand's reputation.

In conclusion, customer testimonials are key to building trust and driving conversions. Using authentic voices through quotes, social media, or videos can significantly enhance your marketing efforts.