Our 70+ July Content Ideas to Boost Your Engagement

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Hi, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

What if July could be more than just another month on the calendar? What if it could be a time filled with creativity and meaningful connections with your audience? Each day presents a chance to engage in new and exciting ways.

In today's newsletter, I'm excited to share something special: over 70+ content ideas tailored for July. These ideas include timely celebrations and effective promotions, all designed to keep your audience engaged and your brand thriving throughout the month.

Here is a summarised version of the ideas, you can download and save it:

July 1st — American Zoo Day, International Joke Day, Canada Day

Engagement Ideas:

• Canada Day: Celebrate Canadian heritage! Feature Canadian-themed products or services. Encourage followers to share their favourite Canadian memories or traditions for a chance to win a special Canada Day prize pack.

• International Joke Day: Spread laughter with a joke-sharing campaign! Invite your audience to share their favourite jokes in the comments. Offer prizes for the funniest ones to boost engagement and foster a sense of community.

• National Postal Workers Day: Show appreciation with thank-you campaigns, exclusive deals, and giveaways for postal workers. Highlight their dedication and importance to your business and customers.

Additional Engagement Ideas:

• Interactive Quizzes: Create a fun quiz related to Canadian culture or postal service trivia. Share results on social media to encourage participation and learning.

• Behind-the-Scenes: Take your followers behind the scenes to showcase how your products are made in the USA or how your team is preparing for Canada Day celebrations.

July 2nd — Made In The USA Day, World UFO Day

Engagement Ideas:

• Made In The USA Day: Celebrate local creators and products made in the USA. Feature stories of local artisans and offer special discounts to support American craftsmanship.

• World UFO Day: Engage UFO enthusiasts with themed email campaigns and social media discussions. Offer limited-time deals on futuristic or space-themed products to spark curiosity.

Additional Engagement Ideas:

• Customer Spotlights: Feature testimonials or stories from customers who appreciate your commitment to American-made products or share their interest in UFOs.

July 3rd — International Plastic Bag Free Day, Compliment Your Mirror Day, Stay Out of the Sun Day

Engagement Ideas:

• International Plastic Bag Free Day: Promote eco-friendly practices by encouraging followers to reduce plastic use. Offer discounts on reusable bags or eco-friendly alternatives.

• Compliment Your Mirror Day: Focus on self-love and positivity. Encourage followers to share self-affirmations or compliments in the comments. Highlight self-care products that promote confidence and well-being.

• Stay Out of the Sun Day: Educate your audience about sun safety and skincare. Share tips on protecting skin from UV rays and offer discounts on sun hats, sunscreen, and other sun-protection products.

Additional Engagement Ideas:

• Challenge Campaign: Launch a challenge related to reducing plastic usage or staying safe in the sun. Ask followers to share their actions or tips for a chance to win a prize.

• Expert Advice: Collaborate with skincare experts or eco-conscious influencers to provide live Q&A sessions or tutorials on sun protection and eco-friendly living.

July 4th — Independence Day, National Barbecued Spareribs Day

Engagement Ideas:

• Independence Day: Celebrate with patriotic fervor! Showcase themed product collections, launch email and social media campaigns featuring patriotic themes, and offer special Fourth of July deals to celebrate with your community.

• National Barbecued Spareribs Day: Engage food lovers with mouthwatering content! Host recipe contests for the best BBQ spareribs, run social media campaigns featuring BBQ tips and tricks, and collaborate with influencers to promote BBQ-related products.

July 5th — National Workaholics Day, National Apple Turnover Day, National Bikini Day

Engagement Ideas:

• National Workaholics Day: Acknowledge hard-working individuals with motivational posts. Offer special deals or productivity tips that resonate with your audience.

• National Apple Turnover Day: Promote bakery delights! Offer exclusive deals on apple turnovers, share recipes on social media to inspire baking at home, and host a photo contest where customers can showcase their homemade creations.

• National Bikini Day: Celebrate summer vibes! Run a social media contest where followers can share their favorite bikini photos, offer discounts on swimwear collections, collaborate with fashion influencers for style tips, and launch a new bikini collection to captivate your audience.

July 6th — International Kissing Day, National Fried Chicken Day

Engagement Ideas:

• International Kissing Day: Spread the love! Create a "Kiss Cam" video featuring heartwarming moments, host a virtual kissing booth event where participants can share kisses via video or photo submissions, run a romantic giveaway, and launch a special collection of products themed around International Kissing Day.

• National Fried Chicken Day: Delight food enthusiasts! Share mouth watering fried chicken recipes, offer exclusive discounts on fried chicken products, and engage your audience with social media contests focused on their favourite fried chicken dishes.

July 7th — World Chocolate Day, Global Forgiveness Day, National Strawberry Sundae Day

Engagement Ideas:

• World Chocolate Day: Enjoy special discounts on chocolate treats, share mouthwatering dessert recipes, create a chocolate gift guide, and host a fun social media contest celebrating all things chocolate!

• Global Forgiveness Day: Spread positivity with inspiring content, partner with charities, and encourage your community to share their stories of forgiveness.

• National Strawberry Sundae Day: Indulge in delicious sundaes! Promote recipes, offer discounts on toppings, and run social media contests featuring your followers' creations.

July 8th — National Milk Chocolate with Almonds Day, Be a Kid Again Day, National Love Your Skin Day

Engagement Ideas:

• National Milk Chocolate with Almonds Day: Treat yourself to discounts on this classic flavor, collaborate with influencers, and showcase limited-edition products.

• Be a Kid Again Day: Celebrate nostalgia with themed products and interactive social media campaigns that reminisce about childhood memories.

• National Love Your Skin Day: Educate your audience with skincare tips, offer discounts on products, and host virtual events with skincare experts.

Additional Ideas:

• Skin Health Q&A: Engage your audience with live sessions featuring skincare experts answering questions and sharing advice.

• Social Media Throwback: Encourage followers to share their favorite childhood memories or photos using a dedicated hashtag. Share your own nostalgic stories too!

July 9th — Fashion Day, National Barn Day

Engagement Ideas:

• Fashion Day: Showcase your latest fashion trends with dazzling social media posts, exclusive discounts, and collaborations with fashion influencers who inspire your audience.

• National Barn Day: Highlight your barn-themed products with a special social media promotion. Offer virtual tours of barn-themed homes or venues and collaborate with influencers who embrace the country lifestyle.

July 10th — Global Energy Independence Day, National Piña Colada Day, National Kitten Day

Engagement Ideas:

• Promote Eco-Friendly Products: Highlight our range of sustainable and eco-friendly products. Offer exclusive discounts on green goods to encourage sustainable living.

• Discounts on Tropical Drinks: Offer special discounts on piña colada ingredients or tropical beverages to celebrate the day.

• Adorable Kitten Content: Share heartwarming photos and videos of kittens across social media platforms. Encourage followers to share their own kitten stories and pictures.

• Special Discounts on Pet Products: Offer discounts on pet toys, treats, and accessories. Highlight products that are perfect for pampering kittens.

July 11th — National Blueberry Muffin Day, All American Pet Photo Day

Engagement Ideas:

• Discounts and Special Offers: Offer special discounts on blueberry muffins or related products in-store and online. Create bundle deals with coffee or tea to enhance customer experience.

• Pet Photo Contests: Host a pet photo contest on social media, inviting followers to share their best pet photos. Offer prizes for the cutest, funniest, or most creative entries.

• Discounts on Pet Products: Provide exclusive discounts on pet toys, treats, and grooming products. Highlight items that pamper pets and enhance their well-being.

July 12th — National Simplicity Day, National Hair Creator’s Day, Etch A Sketch Day, National Pecan Pie Day

Engagement Ideas:

• Minimalist Designs: Showcase minimalist products or designs that emphasise simplicity and functionality.

• User-Generated Content: Invite customers to share their favourite hairstyles or hair care routines using a branded hashtag.

• Social Media Contests: Run an Etch A Sketch drawing contest where followers can submit their creations. Reward creativity and nostalgia with prizes.

• Promotional Discounts: Offer discounts or special deals on pecan pies or related bakery items in-store and online.

July 13th – National French Fries Day

Engagement Ideas:

• Promotional Offers: Enjoy special discounts on our delicious French fries all day long! Share the love with your friends and family.

July 14th – World Kebab Day, National Grand Marnier Day

Engagement Ideas:

• Social Media Contests: Celebrate with us on social media! Share your favourite kebab recipes and stories for a chance to win exclusive prizes.

• Promote the liqueur through recipe contests, pairing guides, limited edition packaging, and engaging social media campaigns.

July 15th – National Pet Fire Safety Day, World Youth Skills Day

Engagement Ideas:

• Social Media Safety Tips: Create engaging graphics or short videos highlighting pet safety tips during emergencies.

• Youth-Focused Product Promotions: Offer discounts or special bundles on products that cater to young professionals or students.

• Career Advice Blog Post: Write a blog post offering career advice and tips for young adults entering the workforce.

July 15th – National Give Something Away Day

Engagement Ideas:

• Giveaway Campaign: Launch a giveaway to reward your loyal customers and encourage new ones to engage with your brand.

• Charity Partnership Announcement: Introduce a new charity partnership or highlight ongoing efforts to give back to the community.

• Surprise Gifts: Offer surprise gifts or exclusive discounts to customers who make a purchase on this day as a token of appreciation.

July 16th – National Corn Fritter Day

Engagement Ideas:

• Discounts on Ingredients: Offer special discounts on cornmeal, fresh corn, or other ingredients used in making corn fritters to encourage purchases.

July 16th – National Personal Chef Day

Engagement Ideas:

• "Win a Personal Chef Experience" Contest: Run a contest where participants can win a personal chef cooking session at their home or a virtual cooking class with a renowned chef.

• Discounted Meal Plans: Offer discounted meal plans prepared by personal chefs, showcasing your brand's commitment to quality and convenience.

July 17th – World Day for International Justice

Engagement Ideas:

• Social Media Awareness Campaign: Raise awareness about the importance of international justice and peace through educational posts, infographics, and stories.

July 17th – World Emoji Day

Engagement Ideas:

• Emoji-Themed Products: Launch products inspired by popular emojis. Encourage customers to express themselves with emoji-themed merchandise.

• Emoji Contests and Quizzes: Host emoji-themed contests, quizzes, or scavenger hunts on social media to engage your audience in a fun and interactive way.

• Email Campaign: Send out playful emails featuring emojis to showcase your brand's personality and connect with customers in a lighthearted manner.

July 17th – Global Hug Your Kids Day

Engagement Ideas:

• Family Discounts: Offer special discounts on family-oriented products or services to celebrate the day dedicated to family bonding.

• Social Media Campaign: Encourage customers to share photos of family hugs using a dedicated hashtag. Feature these heartwarming moments on your social channels.

July 17th – National Hot Dog Day

Engagement Ideas:

• Hot Dog Specials: Highlight discounts or promotions on hot dog-related products. Consider bundling with condiments or beverages for a complete meal offer.

• Recipe Sharing: Share gourmet hot dog recipes or innovative ways to dress up a hot dog, encouraging followers to recreate them at home.

• Social Media Polls: Conduct polls to determine popular hot dog toppings or regional hot dog variations, fostering interaction among your audience.

July 18th – Ice Cream Day (Third Sunday in July)

Engagement Ideas:

• Ice Cream Promotions: Offer discounts or special promotions on ice cream products. Consider creating bundles with toppings or accessories for a complete ice cream experience.

• Social Media Polls: Engage your audience with polls about favourite ice cream flavours, toppings, or nostalgic ice cream memories to foster community interaction.

July 19th – New Friends Day

Engagement Ideas:

• Social Media Challenges: Launch a hashtag campaign where customers tag their new friends or share photos of them enjoying your products together.

• Special Offers: Introduce referral discounts or "bring a friend" promotions to incentivize customers to introduce your brand to their social circles.

July 19th – International Chess Day

Engagement Ideas:

• Chess-themed Products: Offer special discounts or launch limited-edition chess-themed products. Highlight unique designs or customizable options to appeal to chess enthusiasts.

• Social Media Engagement: Run polls, quizzes, or challenges related to chess. Encourage followers to share their favourite chess moments or setups using a dedicated hashtag.

July 19th – National Fortune Cookie Day

Engagement Ideas:

• Interactive Content: Share fun facts about fortune cookies, recipes for homemade versions, or fortune-telling quizzes on social media to engage your audience.

• Customer Participation: Invite customers to share their favourite fortune cookie messages or stories. Offer a prize for the most creative or inspiring submission.

July 21 – National Junk Food Day

Engagement Ideas:

• Email Newsletters: Send out tempting newsletters featuring your sweet treats and exclusive discounts for National Junk Food Day.

• Limited-Edition Products: Introduce limited-edition flavours or themed packaging to generate excitement and urgency among your audience.

July 22 – Legal Drinking Age Day in US

Engagement Ideas:

• Safety Promotions: Promote responsible drinking practices and partner with transportation services to ensure safe delivery options.

• Limited-Edition Products: Launch special editions or bundles of your alcoholic beverages, highlighting unique flavours or collaborations.

• Educational Content: Share informative content about different types of drinks, cocktail recipes, or the history behind your products.

July 22 – World Brain Day, National Hammock Day, National Day of the Cowboy

Engagement Ideas:

• Educational Campaigns: Raise awareness for World Brain Day with informative blog posts, live Q&A sessions with experts, or downloadable guides on brain health.

• Leisure and Lifestyle: For National Hammock Day, curate "Hammock Day Essentials" guides featuring your outdoor leisure products and accessories.

• Celebrating Cowboy Culture: Engage enthusiasts with discounts on western-inspired apparel, accessories, and themed gift guides celebrating the National Day of the Cowboy.

July 25 – National Wine and Cheese Day

Engagement Ideas:

• Pairing Kits: Offer curated wine and cheese pairing kits featuring premium selections.

• Limited-Time Offers: Provide exclusive discounts on wine and cheese products for a limited period.

July 25 – National Hot Fudge Sundae Day

Engagement Ideas:

• Social Media Contest: Launch a contest where customers share their best hot fudge sundae creations.

• Sundae Bar Kits: Sell sundae bar kits with all the essentials for customers to enjoy at home.

July 26 – National All or Nothing Day

Engagement Ideas:

• Flash Sale: Offer a one-day-only flash sale with significant discounts on selected products.

• Challenge Campaign: Launch a challenge encouraging customers to take a bold step or try something new.

July 26 – One Voice Day

Engagement Ideas:

• Singing Contest: Organise a singing contest on social media with themes of unity or community.

• Limited-Edition Products: Create products or merchandise with messages promoting unity or diversity.

• Social Media Campaign: Share inspiring stories or quotes related to unity and community on your platforms.

July 27 – National Refreshment Day

Engagement Ideas:

• Bundle Deals: Create bundle deals on refreshing products like beverages, snacks, or skincare items.

• Email Campaign: Send out an email newsletter featuring refreshing products and exclusive offers.

• Virtual Happy Hour: Organise a virtual happy hour event with refreshment-themed drinks or snacks.

July 27 – National Scotch Day

Engagement Ideas:

• Limited-Edition Release: Introduce a limited-edition scotch product or packaging for the occasion.

• Social Media Contest: Run a contest where participants share their favorite scotch memories or cocktails.

July 28 – National Waterpark Day

Engagement Ideas:

• Family Discount: Offer a special discount for families purchasing waterpark essentials or summer gear.

• Photo Contest: Hold a photo contest where customers share their waterpark memories or experiences.

• Limited-Time Offers: Provide limited-time offers on products ideal for waterpark visits, such as swimwear or sunscreen.

July 29 – International Tiger Day

Engagement Ideas:

• Tiger-Themed Products: Create a line of products inspired by tigers, with a percentage of proceeds dedicated to conservation.

• Educational Content: Share educational content about tigers, their habitat, and conservation efforts on social media and your website.

July 29 – National Lasagna Day

Engagement Ideas:

• Recipe Contest: Host a contest for the best homemade lasagna recipe using your brand’s ingredients.

• Limited-Time Menu Item: Collaborate with a local restaurant to offer a special lasagna dish or meal kit for the occasion.

July 29 – National Lipstick Day

Engagement Ideas:

• Selfie Contest: Run a selfie contest where customers showcase their favourite lipstick shades or looks.

• Discount Promotion: Offer discounts on all lipstick products for a limited time, promoting the sale through email and social media.

• Virtual Try-On: Introduce a virtual try-on feature on your website or social media to allow customers to try different lipstick shades digitally.

July 30 – International Day of Friendship

Engagement Ideas:

• Referral Program: Implement a referral program where customers receive rewards for referring friends to your brand.

• Friendship Bands: Create and sell friendship bands or accessories as part of a special collection.

• Virtual Friends’ Night Out: Host a virtual event or meetup for friends to celebrate together, featuring games or activities.

• Giveaway: Run a giveaway where customers can nominate a friend to win a special friendship-themed prize.'

July 30 – National Cheesecake Day

Engagement Ideas:

• Social Media Giveaway: Conduct a giveaway where participants share their favourite cheesecake flavours or recipes.

• Recipe eBook: Create a digital recipe eBook featuring a variety of cheesecake recipes, offering it as a free download.

July 30 – Paperback Book Day

Engagement Ideas:

• Book Swap Event: Organise a virtual book swap event where customers can exchange paperback books.

• Recommendation Campaign: Offer personalised book recommendations based on customer preferences and reading habits.

July 31 – National Avocado Day

Engagement Ideas:

• Recipe Contest: Hold a contest for the best avocado-themed recipe using your brand’s products.

• Social Media Campaign: Launch a campaign celebrating avocados, with engaging content and avocado-related facts.

• Limited-Edition Product: Introduce a special edition avocado-themed product or bundle for the occasion.

July 31 – Harry Potter’s Birthday

Engagement Ideas:

• Wizarding World Promotion: Celebrate with themed promotions or giveaways inspired by the Harry Potter universe.

• Social Media Trivia: Engage fans with Harry Potter-themed trivia contests or quizzes on social media.

• Product Bundles: Create themed product bundles or collections featuring items inspired by Harry Potter characters or themes.

Feel free to customize these ideas to match your brand's personality and resonate with your target audience, as July offers numerous engagement opportunities.

Wishing you all the best for a successful and fulfilling month ahead!