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7 Apology Emails That Actually Strengthened Brands
Should you send a correction email after a mistake? Almost half of marketers don’t—but here’s why you should.
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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.
What if I told you that a marketing mistake could actually strengthen your brand? Sounds crazy, right? But when handled the right way, an apology isn’t just about fixing an error—it’s an opportunity to prove your brand is honest, transparent, and worth trusting.
In today’s issue, I’ll take you through real examples of brands that turned their missteps into moments of connection—and what you can learn from them. Let’s dive in.