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3 Smart Ways to Make Your Black History Month Emails Stand Out
64% of consumers prefer brands that support diversity. Is your Black History Month email doing enough?
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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.
Black History Month isn’t a marketing trend.
Yet, every February, we see brands rushing to send out campaigns that feel more like obligatory gestures than real support. Customers can tell the difference. So, how do you get it right?
Today, I’m breaking down three key email strategies that help brands celebrate Black History Month authentically—without falling into the trap of performative allyship.