16 Discount Strategies That Actually Work

From flash sales to loyalty discounts, here’s how top brands are using discounts to win in 2025.

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Hello, and welcome back to another edition of eCommerce Alchemy - your one-stop destination for everything related to ecommerce growth.

Did you know that 70% of Shopify stores use discounts to attract and retain customers? But here’s the catch—not all discounts are created equal. Done wrong, they can hurt your brand. Done right, they can be a powerful tool for growth.

In this edition, I’m breaking down the best discount strategies that drive results without cutting too deep into profits.

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